Build a Brand Voice Template for AI In Under 20 Minutes

Stop wasting time rewriting robotic AI content. Here's how to quickly train your AI tools to write in your voice, your way.

June 23, 2025

Why Brand Voice Matters More Than Ever

If you’ve ever asked ChatGPT to write an email, caption, or blog post, only to cringe at how flat or generic it sounds—you’re not alone. The biggest challenge with AI writing isn't grammar or structure. It's voice.

Without guidance, AI defaults to neutral, polite, sometimes overly formal language. That might be "safe," but it won’t sound like you. And if you’re creating content for a brand—especially a personal brand—voice is everything.

Good news: you don’t need to prompt from scratch every time. You need a Brand Voice Template.

What Is a Brand Voice Template?

Think of it as a cheat sheet that tells your AI tool exactly how to write:

  • What tone to use (funny? warm? no-nonsense?)

  • What words to avoid or repeat

  • How to structure responses

  • What kind of energy or emotion to convey

It's like giving AI a crash course in your writing style—and once it's built, it saves you hours.

The 3-Part System to Build Your Brand Voice Template (in under 20 minutes)

✅ Step 1: Define Your Voice Using Real Text

Grab 2–3 examples of content you’ve written (or your brand has). These could be emails, social posts, blog intros—anything that feels like you.

Highlight:

  • Common phrases or repeated words

  • Typical sentence length

  • Use of emojis, dashes, parentheses, exclamations

  • How you open and close

  • Jokes or casual asides

Example Analysis Table:

Element

Your Style

Tone

Friendly, slightly cheeky

Signature phrases

"Let’s be real," "no fluff," "you got this"

Openings

Often start with a question or bold statement

Closings

Encouraging call-to-action or takeaway summary

Emoji usage

Occasional, usually 🚀, 🙃, or 🌟

⚡ Pro Tip: If you use AI to help you write, include those drafts too. Your edits show your natural preferences.

✅ Step 2: Turn It Into Clear Instructions

Now that you've mapped your style, summarize it into instructions AI can follow.

Template Example:

"You are a writing assistant for a personal brand. Write in a casual, confident tone, using short sentences and punchy phrasing. Start with a strong hook. Avoid corporate jargon and passive voice. Feel free to use emojis or quick asides in parentheses. End with an action-oriented closing or question."

You can add specific phrases to include (e.g. "you got this") or topics to reference.

✅ Step 3: Save and Reuse It

Once you have your Brand Voice Template, save it as a reusable prompt.

Use it whenever you:

  • Start a new chat in ChatGPT

  • Create SOPs for your content team

  • Build prompt templates in tools like Jasper, Notion AI, or Claude

Example Final Prompt:

"Write a [type of content] in the voice of [your brand]:

  • Tone: [describe tone]

  • Key phrases: [your list]

  • Opening style: [hook/question/etc.]

  • Formatting: [bullets, emojis, bold statements, etc.]

  • Closing: [CTA, summary, etc.]"

Comparison: Without vs. With a Voice Template

Feature

No Voice Template

With Voice Template

Tone

Neutral, robotic

On-brand and relatable

Consistency

Changes with every prompt

Uniform voice across all content

Editing Time

High (rephrasing everything)

Low (minor tweaks only)

Output Confidence

Low

High

Content Team Alignment

Hard to scale or delegate

Easy to train others or AI tools

Want to Go Even Faster? Use This Fill-in-the-Blank Template

Just copy and paste, and adjust the pieces:

"You are an AI writing assistant for [name or type of brand]. Your tone is [adjective], [adjective], and [adjective]. Use phrases like [example], [example], and avoid [example]. Start with [hook style] and end with [closing style]. Keep the sentences [short/long], and format with [bullets/emojis/etc.]."

Final Takeaway:

Good prompts aren’t magic—they’re systems. A Brand Voice Template is your shortcut to better, faster, more consistent AI content. Build it once, and reuse it forever.

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